6 Tips for Better Customer Retention

Ask any small business owner, and they will tell you: it’s much more costly to acquire a new customer than to retain and grow a current customer. However, many companies still place a huge emphasis on obtaining new customers through sales, marketing and advertising, yet pay little attention to their actual customer retention strategies. Businesses […]

Sure-Fire Ways to Improve Your Copywriting Skills

Whether you’re a small business owner, marketing executive or business professional, you know the importance of copywriting. Effective copywriting plays a critical role in your content marketing strategy by drawing people into the brand, perpetuating an image and connecting with customers.  However, hiring full-time copywriters or outsourcing the work to freelancers can get pricey, and […]